WHAT IS DUCKDUCKGO AND WHY YOU SHOULD BE USING IT

What is DuckDuckGo and Why You Should Be Using It?

DuckDuckGo is a search engine that, unlike Google, tries to protect the privacy of its users, by deliberately showing all users the same search results for a specific keyword, without filtering those search results and personalizing them based on the history of the user.

What DuckDuckGo does that Google does not 

1. It does not store the IP address of its user.

2. DuckDuckGo does not log any user related information. only keyword-related information.

3. It includes data from a compilation of over 400 sources, including Bing, Wolfram Alpha, Wikipedia, Yahoo!, its own web crawler, called the DuckDuckBot, and many others.

4. It uses cookies only when needed.

The benefits of using DuckDuckGo, for users

1. User privacy. There is no personal information collected and stored about users. There is no search history stored for you as a user.

2. It prevents search leakage. The websites that you visit from DuckDuckGo do not know what you searched for, to get to them.

3. Transparency about how it works and how it treats users. If you want you can contribute to DDG by submitting translations, features ideas, bug reports, etc.

How does DuckDuckGo make money?

This search engine earns money by serving ads through the Microsoft/Bing/Yahoo ad network, as well as through affiliate marketing, in partnership with Amazon and eBay. It displays generic ads for your search, without tracking you or fine-tuning ads to make them more targeted and desirable for you to click. Also, the number of ads displayed by DuckDuckGo is smaller than what you see on Google.